It was in a small industrial town of Piacenza in Italy on the 11th of July 1934 that Giorgio Armani was born and continued to live with his parents, brother and sister into the 2nd World War. Indeed it was rumoured that he and a friend had burned themselves whilst playing with a flare which they had found in the locals streets around their homes. Giorgio Armani went on into military service himself during which time he dreamt of a career in Medicine.

In 1949 he and his family moved to Milan where for a time he studied medicine at Milan University and also devoted a lot of his time to another of his passions, photography. However his career in medicine was short lived as he gave up University after 2 years and instead took a job in a local store as a buyer and window dresser, a job he retained for some 7 years. This job gave him not only the inspiration to design but also the opportunity to learn about styles and materials due mainly to his frequent trips to the United Kingdom. Indeed he has been quoted as saying that many of his early designs were influenced by the British fashion of the time which he noted whilst he was in the UK.

In 1964 he finally took the plunge and took a job as a designer with Nino Cerutti designing for the Hitman label. However this was never going to be enough for Armani and hence it was only 6 years later after he had established his name that he split from Cerutti and set himself up as a freelance designer. Even this wasn’t enough for the ambitious Armani so 1974 witnessed Giorgio setting up his own designer label Giorgio Armani and introducing his collection to the public. This met with such a positive response that it was only one year later that he unveiled his first ladies wear collection into the marketplace.

Since then the label has rapidly expanded in popularity and wealth. The label divided into a number of sub-labels such as Giorgio Armani which is one of the most highly regarded designer labels in the market place as well as being one of the most expensive labels on the high street, and Emporio Armani which is aimed squarely at the 20’s and 30’s age group by producing hip and trendy clothing and accessories. Indeed Armani has used big names such as Megan Fox and Cristiano Ronaldo as the faces of Armani in its advertising campaigns.

Armani goods are very popular not only in the high street but also with a huge and impressive list of celebrities including names such as Richard Gere, Paul Simon, Eric Clapton , Billy Joel, David Bowie, Ricky Martin and Lauryn Hill. He also designed and supplied a vast percentage of the onscreen wardrobe for the hit TV series Miami Vice. However Giorgio Armani maintains that his labels produce simple and functional designer clothing and accessories for the person on the street.

Of course there are many counterfeit Armani products available in the markets and flea markets all over the world but these products are to be avoided because they are mostly made of poor quality materials and in some cases can be highly dangerous due to the shoddy workmanship employed in their manufacture. At Specsuperstore we source all of our genuine Emporio Armani spectacle frames and sunglasses directly from Armani’s authorised manufacturer so that you our customers are guaranteed the very best high quality genuine products available but at prices that you will not be able to better on the high street and will struggle to better even with our online competitors.

When purchasing your new Giorgio or Emporio Armani frames don’t forget that we can also glaze your frames with prescription lenses and although a full range of Giorgio and Emporio Armani sunglasses are offered we can tint the lenses in optical frames too turning your new Armani glasses into very exclusive and hyper cool sunglasses.

So why not take a look at the full range of Emporio Armani designer glasses at SpecSuperstore and pick yourself up a new pair of glasses or sunglasses at a sensationally low price that you will not be able to beat on the high street.

All of our Emporio Armani glasses and our selection of Emporio Armani sunglasses are covered by our 12 month SpecSuperstore guarantee.